Have an Event to Promote?
The event industry is expected to grow by 44% to 2020. Most marketers believe event marketing is more effective than content marketing and email. Event marketing in the blockchain industry is a top revenue generator for event companies.
Want an Effective Way to Promote Your Event?
BlockchainTrailblazers.com partners with select event companies to interview speakers at their event. These interviews are posted simultaneously on the News section of the website, the Blockchain Trailblazers Google News publication and numerous social media platforms.
Case Study – Blockchain Expo North America
Blockchain Expo World Events feature notable experts and leading organisations to explore the industries disrupted most by blockchain technology including; manufacturing, retail, financial services, legal, healthcare, insurance, energy, music, government, real estate and more.
As a news partner, a press release about the expo was posted in our News section. The marketing team for BENA had tried to interview their speakers themselves but did not get the results they wanted.
As a solution, BlockchainTrailblazers.com provided an speaker interview strategy. A second press release was posted announcing that free virtual interviews were available to help exhibitors and speakers promote themselves.
Of the 150 speakers contacted 2 weeks prior to the event, 73 showed interest and 33 speakers engaged in the interview process. Twenty-one interviews were successfully completed and posted in the News section of the site in time for the event.
Speakers not able to complete the interview in time for the event showed interest in participating in a post-speech interview. Post-speech interviews continued to be posted after the event.
An article about the event was written featuring nine speakers that had compelling answers to the interview questions. The Blockchain Expo media team used the article to help promote the event.
Speakers not able to complete the interview prior to the event were notified of the post-event interview opportunity. All interviews were posted to the Blockchain Trailblazers Google News publication and on multiple social media platforms.
Interested in becoming an event marketing partner? Contact us.