News. It’s the quickest way to stay informed about events that affect you and your business. But now there’s fake news. The internet and other factors have lowered the bar on news quality, so trust in traditional news has fallen to historic lows.
A poll by the Columbia Journalism Review found that 60% of those surveyed believe sources pay reporters. Further, it revealed that only politicians rank lower than the press for trustworthiness. Can blockchain help?
The amount of data that can be published in a blockchain transaction is quite small. So, it’s not practical for storing a database of news articles. The unique advantages of blockchain are that it’s tamper-proof, permanent and verifiable. Lets look at some new ways blockchain publishing can help a business, such as protecting intellectual property and building trust.
Blockchain-based Intellectual Property
A patent troll is a person or company that uses patents to file frivolous lawsuits. This is particularly a problem in the U.S. where the burden is on the accused to pay legal costs whether they win or lose. Patent trolling is a looming problem in the blockchain industry. Failed startups may sell their patents to trolls putting others at risk of getting sued. The result could be a crippling of the innovation community. Yet patents are often essential to startups in need of investment, so they’re not going away anytime soon.
‘Defensive publishing’ is the disclosure of your blockchain ideas so someone else cannot patent them. Prior art can be published in an online magazine, but what if it closes down? A blockchain ledger transaction ID can provide permanent proof of publication. Defensive publications let a company avoid patent fees and lawsuits. Public disclosure also gives a firm a year to file their own patent.
Using Blockchain to Build Trust
In 1958 McGraw Hill publishing ran an ad to promote their advertising for B2B marketers. It became known as the “man in the chair” ad. The advertisement featured a gruff looking B2B buyer demanding information. Its point was that B2B buyers often don’t have enough information to make a buying decision resulting in a lack of trust.
Verifying your content on blockchain demonstrates the intention to be truthful and accurate. Archived content can be used to tell a company’s story, establish their credentials and explain their products. Content that’s date and time stamped on blockchain can lead to more trust.
Take Your Blockchain Publishing to the Next Level
B2B buyers are reading, watching and listening to more online content than ever before. BlockchainTrailblazers.com now offers a blockchain stamping service for publishing prior art or trusted content. Digitally signed certificates are available, too.
Further, BlockchainTrailblazers.com hosts an online community with real-time chat on enterprise blockchain. People who’ve been interviewed on the site can answer questions and anyone can give or receive blockchain advice in the general meeting channel.
What’s more, blockchain vendors can get their own private channels for sharing advanced tips and one-on-one meetings. A selection of apps are available for use including Google Drive, Google Hangouts, Gmail and Google Calendar. Contact Derek Little on Linkedin to get invited into the group.
B2B Marketing – Old Way vs. New Way
Linkedin. Twitter. You name it. Technology has dramatically changed the B2B marketing landscape. But the fundamentals never change. You must still create visibility for a unique offer and stand out in a highly competitive, rapidly changing marketplace. This video gives you a concrete example of how some things never change.
This post has been stamped on the Bitcoin blockchain on 2019-05-14. Using the SHA256 hashing algorithm on the content of the post produced the following hash 76fb79ad844706d29da4204f70659548af27025ab5bf10c8fda384c0f8e1927a. The ID of the pertinent transaction is 77c22b62851fdcbb4696c421b2aa77fbb2df8419be47484d29ed35659908d8ad. View the transaction on a blockchain explorer.