The Story Behind B2B Technology Success

Why True Customer Success is Hard to Achieve

In technology, the term ‘use case’ refers to a list of actions and interactions that combine to make up a system for achieving a goal. Bitcoin was the original use case for blockchain.

But it’s not until a technology has been used successfully by a customer in a business context that it can be called a customer success story. It’s exciting when an innovative technology is successfully applied. Here are a few of them:

  • Artificial Intelligence (AI)
  • Blockchain
  • Data Science
  • Machine Learning
  • Internet of Things (IoT)
  • Others

About Technology Trailblazers

The Technology Trailblazers Club offers a podcast, virtual summits, and a newsletter to keep you updated on the latest trends in advanced technology.

To Recognize Innovation

The purpose of the Technology Trailblazer award is to inspire innovative thinking as it relates to the application of technology. It may be given to any company that has been interviewed on the TTC podcast. The award can be won once per business quarter.

The Story Behind the Story

Derek Little, Chief Podcast Officer,

Science fiction writer Arthur C. Clarke famously once wrote, “Any sufficiently advanced technology is indistinguishable from magic.” Derek Little, CEO of created The Technology Trailblazers Club. His goal is to use the power of copywriting and podcasting to help you market and sell the magic of your technology. 

Derek Little
Derek Little is the Founder and Editor-In-Chief of He writes about the enterprise technology that is changing the world. In addition, he provides results driven copywriting as CEO and Chief Copywriter at