Ethan Pierse Spoke at Blockchain Expo North America

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Blockchain Speakers Interview Series

The Blockchain Expo conference arrived in Santa Clara on 28-29 November 2018. The conference featured notable experts exploring the industries set to be disrupted most by blockchain technology.

Introducing Ethan Pierse

Ethan Pierse is currently the Director of the CryptoAssets Institute, advising government regulators, corporations and investment funds on blockchain adoption and regulation as well as tokenized securities. Further, he is co-founder of DESICO, an EU-regulatory compliant platform for issuing Security Token Offerings that can also include up to €5 million per year per project from retail/Main Street investors. In the past, Ethan was Managing Partner of Asia’s Nest Venture Capital, and serial entrepreneur in digital marketing and ecommerce.

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How was your talk meaningful for Blockchain Expo attendees?

“My talk was meaningful for the audience because it focused on the new way for startups to get funding – the STO. The Security Token Offering (STO) is basically ICO 2.0. What makes it better is that it creates enormous opportunities in financing for small and medium sized companies. It can do this through new business models around fractional ownership into real estate, intellectual properties and fungible commodities like gold or diamonds. In many cases Utility Tokens were used as get rich quick schemes. Security Tokens are about financing scalable business models based on reality and actual assets.” 

What specific tips or insights did attendees get?

“I explained several different categories of tokenized securities, like equities and revenue or profit sharing models. We looked at how those can be used to finance blockchain-focused startups, other types of startups, and small and medium sized businesses (SMEs). They also saw how this creates interesting new business models around fractional ownership of real estate and intellectual property. We closed by looking at some of the current problems with STOs and how those will be solved.”

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Why did you decide to give this talk?

“I spoke at the Blockchain Expo in London this spring and found it to be an excellent event, not only for the speakers that I met but also the quality of the audience for my CryptoAssets Economy keynote. As the primary mission of the CryptoAssets Institute is to democratize the blockchain economy, this was the perfect opportunity that I look for to share the incredible potential of tokenized securities and the future of investment.”

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About Blockchain Expo North America

Attendees at Blockchain Expo North America met with over 8,000 + like-minded individuals, 400+ exhibitors such as IBM, SAP, Hyperledger, Stratis, Enterprise Ethereum Alliance and Bitfury, in a series of networking opportunities. The Blockchain Expo allowed them to ask questions to the events 250+ thought leading speakers in Q&A sessions.