TOPIC – Selling to Enterprise Blockchain Markets:

 “Advice from Arnaud Auger, Senior Advisor with The Innovation Lab at BNP Paribas Bank in San Francisco.”

Featured Article

Arnaud Sengupta

3 Best Practices for Selling to Enterprise Blockchain Markets
BNP is France’s largest bank with 200,000 employees in 73 countries and 1.98 trillion in assets. BNP works closely with startups in various industries to help them succeed. Arnaud Auger shares three tips for marketing innovative products to industry leaders. Read article.

Featured Content

Criteria Used by Enterprise Marketers to Find the Right Buyers
This research is based on a study of 120 B2B marketers with $250+ million in revenues. (two thirds at least 1 billion)

Valley of the Boom (TV Docudrama Miniseries, Part 2)
This American docudrama television miniseries premiered January 13, 2019 on National Geographic. The series centers on the 1990’s tech boom and bust in Silicon Valley. Part 2 shows the meeting between Netscape and Microsoft where diplomacy failed and the “browser wars” began. Watch Part 2 here. (Note: Use a free VPN service in case of geographic restriction)


René Char (Image: Wikipedia)

René Char was a 20th-century French poet and member of the French Resistance.

“Act wildly and foresee wisely”
— René Char

Tips and Advice

3 Ways Case Studies Help You Win Top Clients
DocSend conducted a study where they tracked 34 million interactions with content. They found one type of content had an 83% completion rate compared to all the others. If you’re serious about attracting enterprise clients then you’ll want this content type in your marketing arsenal: Customer success stories (aka. case studies). Read article.

5 Powerful Ghostwriting Techniques to Build Your Personal Brand
As a business leader you’re constantly under pressure to perform at your best. When you write an article, book or speech you could be judged on it for a long time to come. You want to get it right, but without it taking up too much of your time. Here’s how. Read article.

Coming Up

NEXT TUESDAY: How to create a blockchain product a Venture Capitalist will love.

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Till Next Week – To Your Success!
Sincerely, Derek Little